The main objective of the project was to create an e-commerce that was 100% functional, but also represented the essence of Vinho Tinta, highlighting the theme of art and team unity.
Another challenge present in the project was the definition of a cohesive visual system for Vinho Tinta, which until then was not clearly constructed.
We were focused on reaching 2 audiences on the website: the individual customer who buys a painting kit to experience at home, and the B2B customer, who is more focused on setting up a business event where Vinho Tinta brings the painting + wine experience to physical locations.
Through our research and immersion process we were able to create a solid base of information that helped us to elaborate the visual identity guides that would be applied to the website.
Through the Webflow, Shopify and Memberstack tools we created an e-commerce with a unique experience for Vinho Tinta, where the personalized design reflects all the characteristic aspects of the brand and at the same time delivers a great experience for customers.
The application of lines that build with animations along the scrolling of the site make reference to drawing and art, this contributes to create a unique context in the navigation of the site and bring the customer to experience his "artist self" in Vinho Tinta even before buying any product.