SÓ Multas faced the challenge of humanizing, through its website, a technical and bureaucratic service in a market where most people are unaware of their rights to defend themselves against traffic fines. It was necessary to break the perception that appealing fines is a complicated and costly process, educating the public about the high incidence of incorrectly applied infractions
The solution developed sought to unite both the aspect of the Institutional Website, presenting Landing Pages of services for all franchisees in a unified way and making these materials easily absorbed by the public - and the issue of the Digital Product, in which we sought to create an experience of monitoring processes completely done by the user themselves, reducing the demand for support from franchisees and making the self-service that this type of consultation promotes a differentiator for Só Multas, maintaining its position as market leader in the sector.
