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Agenda of projects for the second half of 2024 available →

Agenda of projects for the second half of 2024 available →

Share

Share is a renowned company in the education and communication sector, and we faced the challenge of creating a special project for Black Friday. During this time of the year, users are bombarded with a plethora of information and offers, and it is essential to capture their attention quickly and effectively.
Visit thesite
// tipo →
Website
// ANO →
2022
// designers →
Eduardo Matos
Gabriel Sauer
Vinícius Müller
// LOCAL →
Porto Alegre/RS
// Tags →
Development
Education
Campaign
// Premiações e
reconhecimentos →
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Challenge

Share is a renowned company in the education and communication sector, and we faced the challenge of creating a special project for Black Friday. During this time of the year, users are bombarded with a plethora of information and offers, and it is essential to capture their attention quickly and effectively. Based on this context, we developed a unique and impactful landing page for Share. We knew that users quickly scan pages, sites and ads, and in a matter of seconds decide whether or not to continue the buying process. For this reason, every detail was carefully planned.

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solution

It took 51 pages of research and study, condensing all this content into one landing page. The goal was to prevent the user experience during Black Friday from being a monotonous and uninteresting scrolling through the feed. By concentrating all the relevant knowledge and information on a single page, we were able to provide a unique experience for visitors. 

Share's identity has many options and variations of creation. Given this, it was necessary to establish and create a visual pattern for the specific Black Friday campaign. We developed the campaign's visual in a comprehensive way, so that, besides the website, the visual communication would remain consistent in other channels, such as social networks, for example.