Share is a renowned company in the education and communication sector, and we faced the challenge of creating a special project for Black Friday. During this time of the year, users are bombarded with a plethora of information and offers, and it is essential to capture their attention quickly and effectively. Based on this context, we developed a unique and impactful landing page for Share. We knew that users quickly scan pages, sites and ads, and in a matter of seconds decide whether or not to continue the buying process. For this reason, every detail was carefully planned.
It took 51 pages of research and study, condensing all this content into one landing page. The goal was to prevent the user experience during Black Friday from being a monotonous and uninteresting scrolling through the feed. By concentrating all the relevant knowledge and information on a single page, we were able to provide a unique experience for visitors.
Share's identity has many options and variations of creation. Given this, it was necessary to establish and create a visual pattern for the specific Black Friday campaign. We developed the campaign's visual in a comprehensive way, so that, besides the website, the visual communication would remain consistent in other channels, such as social networks, for example.
