Presenting all of Arca's expertise and personality, which recently underwent a complete rebranding and market repositioning, was one of the project's major challenges. Together with the partners, identifying the role of the website and its way of communicating were crucial issues if the project was to succeed.
The solution was to absorb the information very well and, in order to maintain direct collaboration with the partners, build a way of presenting the information that suited the whole perception that Arca would like its clients to have of its portfolio of services.
