Global Swiss Learning reaches out to different audiences on its website. From a university student interested in taking the courses, to local universities that are interested in offering them, to the Swiss university looking to expand its scope of potential students while maintaining the didactic quality of the material. We needed to make a site that made sense for all these audiences.
We organized a very plausible sitemap after talking to the GSL teams. From that, we also defined colors, icons and language codes for each of the materials, always keeping the branding itself strong and cohesive. By defining clear actions we also help the user in this.