One of the greatest challenges was to create an identity that represented Flow's business niches through a clear visual separation. To do this, we created a specific color palette for each case. And when the brand communicates in a general way, we can use this palette differently. Therefore, allowing the brand to be dynamic and adaptable.
With the color system well defined, we could work on ways to reset the brand through various elements, including the symbol. From this figure we unfolded the identity in several formats to communicate in different situations with the brand's audience.
