Lucas Di Grassi

The driver and businessman from São Paulo, Lucas Di Grassi - Formula-E Champion (2016-2017), Formula 1 Driver (2010), and UN Clean Air Advocate - came in search of a visual renewal of his website and its communication to present himself in a better way to two audiences: his fans, who follow the driver in Formula-E, and to highlight the whole business initiative and posture of linking technology and sustainability to the users who browse the website.
Visit the → site
// tipo →
Site
// ANO →
2021
// designers →
Eduardo Matos
Gabriel Sauer
Vinícius Müller
// LOCAL →
São Paulo/SP
// Tags →
Sustainability
Institutional
// Premiações e
reconhecimentos →
Awwwards
//
Challenge

To introduce Lucas to his two main audiences: the motorsport fan, who, when reached by another type of media, seeks more information about the driver, and the commercial side, which seeks in Lucas a competent speaker for an event and to do business.

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//
solution

Separating the site into career and motosport in a subtle way, but always keeping the cohesion and the values of speed and sustainability present in Lucas' institutional presentation.

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