Laghetto came to us with very relevant needs for their website, one of their main sales channels. The old experience didn't deliver (anywhere near) the values that are explicit to those who have stayed at one of the chain's units.
In addition to the communication and aesthetic issues, the old website hindered various sectors of the company, which, because they were not included in the old project, had to manually carry out issues that could easily be mitigated with a well-built website.
Based on our research and immersion process, we talked to all the sectors that were somehow impacted by the website, in order to empathize and try to understand ways to include them in the new project. This collaborative and horizontal dynamic contributed greatly to our being able to structure a website that was very complete and suited to the different needs of Laghetto's operation.
After we had thoroughly matured the issues related to UX, we consolidated the collaborative vision of the project based on a UI built using carefully planned components in a Design System made from scratch by Duck, guaranteeing the cohesion of the project in its different navigation flows.
In this way, we managed to be very successful in balancing a design that would enhance Laghetto's excellent rebranding (built by our partners at Valkiria) while also being user-friendly for all the different types of user that are reached by the brand.
The icing on the cake was, as always, the use of Webflow to ensure that Laghetto itself could continue and actually feel like the owner of its own website, guaranteeing easy information management through the CMS that unlocked the channel to be more dynamic and up to the needs of this Brazilian hospitality giant.
