The challenge of the project was to deliver part of the unique experience that the customer has within Kurotel to the website channel, in order to create a more cohesive journey between discovering and staying at Kurotel, so as to make all points of contact unique and valuable experiences.
Based on a vast research process, we were able to build a website project that includes all of the Spa's excellent multimedia material, in order to highlight relevant aspects of the experience within Kurotel's characteristic environment. The re-organization of the information architecture was also crucial for a better understanding of the project.